Uncover the strategies used by game companies to modify their IAP prices

Game companies are facing the challenge of adjusting the prices of their in-app purchases (IAP).
On the one hand, the mobile market is experiencing a downturn for the first time in more than a decade, and declining purchasing power makes it difficult to raise prices. On the other hand, companies are struggling to maintain profitability, facing challenges related to user engagement and monetization due to ATT.
We examined 𝐓𝐎𝐏-88 𝐜𝐚𝐬𝐮𝐚𝐥 𝐠𝐚𝐦𝐞𝐬 𝐬𝐭𝐨𝐫𝐞𝐬 and analyzed the changes that developers made during 2022 and early 2023.
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